MOTEL ROCKS
Developed and executed TikTok content across always-on and campaign moments, supporting how the brand showed up on the platform. My work focused on translating product and styling into formats that felt relevant to the platform, contributing to both day-to-day content and key activations.
always-on
Developed and executed always-on TikTok content, creating platform-native videos aligned with brand aesthetics and audience behaviour. Focused on trend-informed formats, styling-led content, and relatable narratives to drive engagement and maintain a consistent presence on the platform. Led content creation end-to-end, optimising for performance through iteration on formats, pacing, and storytelling, while ensuring alignment with the brand’s visual identity.
campaigns / new drops
Created content for campaign moments and product launches, translating new drops into engaging, social-first formats. Focused on showcasing products in a way that felt native to social platforms, balancing styling, trend integration, and storytelling to drive attention and engagement. Worked across multiple campaign assets, adapting creative direction to different drops while maintaining consistency with the brand’s visual identity and tone.