RHODE X ROSALÍA
Rhode has broken records at every Sephora launch it's entered. For its EU rollout across 19 countries, I proposed a three-tier social media activation anchored by a Rosalía collaboration, localised through Sephora's local accounts, and grounded in a hyperlocal creator strategy built to reflect the diversity of European beauty. A spec campaign built from publicly available data, offered as a strategic "what if."