I approach content as a growth engine, not just an output. My work combines platform-native creativity with strategy, testing, and performance analysis. From reactive trend execution to scalable content systems across markets.
TOO GOOD TO GO
Created engaging, social-first content across organic and paid channels for 21 markets, as well as global accounts. From concept to execution, the content generated over 2M impressions & increased 14.55% ER YoY. Led content ideation, brainstorming, copywriting, video production and editing to achieve entertaing, trend-aware pieces that resonated with the community and amplified the brand’s mission to reduce food waste.
MOTEL ROCKS
Developed fun, on-trend TikTok campaigns that racked up over 600K views in just 5 months, driving brand visibility and connecting with new audiences. With a mix of creative direction and fresh content ideas, my content helped boost engagement and make Motel Rocks stand out on TikTok’s competitive stage.
OWN CONTENT
Engaging TikTok content for fashion enthusiasts seeking to stay trendy while embracing a unique style. It includes outfit checks and styling tips, “get ready with me” videos, curated collaborations with brands like Superdry, Hunza G or Windsor Smith, as well as photo albums and travel compilations that provide glimpses into daily life. With over 30K weekly viewers, the feed combines unconventional fashion with storytelling, inspiring a community that values standing out.